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Coach Coordinator (Central)

WA Football is the peak Australian Rules Football body in Western Australia and plays a key leadership, governance and funding role to football throughout the state, whilst also driving the overall development and growth of the sport. WA Football is a not-for-profit organisation that plays an important role in the on-going development of football across all communities.

Key Focus of this position (Why this job exists):

To set a consistent standard for and ensuring consistency of delivery across all areas of coaching with an emphasis on building capacity and improving standards within clubs and community coaching networks.

Key Responsibilities:

• Lead the planning, coordination and delivery of coach education across clubs and community partners, with a key emphasis on player centred coaching. This includes the coordination and facilitation of Elevate courses and Coach Masterclass workshops across WA.

• Build coach capability through high-quality education sessions, mentoring and ongoing support, with a focus on practical application and long-term development.

• Promote and embed the use of the AFL national coaching platform and associated education resources across the region.

• Develop and maintain strong, trusted relationships with club and community stakeholders, acting as the primary point of contact for all coaching-related matters within the region.

• Monitor coaching participation, accreditation and engagement data to identify trends, gaps and opportunities, using insights to inform decision-making and improve the overall coach experience.

• Work closely with key AFL, WAFL and State Program staff on the identification and progression of coaches into high-performance pathways and coach academies.

• Promote and uphold high standards of coach behaviour, professionalism and accreditation, including the proactive management of behavioural issues, game day conduct and any coach-related disciplinary matters.

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