SportWest has as part of its strategic plan an objective to “recruit and retain quality people who are aligned to SportWest values”.  Those values include transparency, collaboration, leadership and respect.

For support on our project areas, please visit those pages of the website for project lead contact information.

Matt Fulton


Matt is an experienced Chief Executive Officer, with a demonstrated history of working with diverse groups of stakeholders to deliver strategic outcomes that have a positive community impact. Having worked in large companies like Coca-Cola Amatil as well as within in the not-for-profit sector, Matt combines his diverse experiences and skillset to deliver key results, which is reflected in his proven track record in marketing, business strategy, stakeholder engagement, advocacy and leadership.

Matt is passionate about bringing the sporting sector together to harness the potential the industry has as a collective and is proud to lead an organisation that works to strengthen and support its members. 

On a personal level, Matt has a passion for the benefits that sport brings to communities and is an avid spectator and participant but more importantly, loves watching his family being involved in a range of sports.

  • Overall leadership of SportWest

Ashleigh Apps


Ashleigh has over 15 years experience working within the sport and recreation industry in WA. Her experience expands from Not-For-Profit state associations to professional sporting codes, creating a diversified skills set within commercial, strategic development, governance, human resources and executive leadership. 

Ashleigh’s passion is leading and inspiring teams, turning strategy into operations. She is a strong ambassador for the sport industry and in addition to has previously held the position of the Chair for the Women of Sport Network Advisory Group and current Deputy Chair with an Edith Cowan University Consultative Committee.

General Operations of SportWest

Any general enquiries can also be directed to Ash for assistance or direction to appropriate support.

Matt Bamford


Matt joined SportWest in February 2016. He was employed in touch football for 20 years – first as a community club administrator, through a development role for eight years, a state manager, before becoming part of Touch Football Australia’s senior leadership team for seven years. In that time, Matt oversaw staff across much of Australia and also played a key role in significant management and governance change in WA and nationally.

Matt graduated from the University of Canberra with a degree in Sports Administration and Sports Media, and followed this with a period working as the Capital Football (Soccer) Junior League Administrator in Canberra, with experience in sports management and delivery since 1995.  He also did a practicum placement with Swimming Australia during his final year at University.

  • General operational support and guidance for members, including link to member support services.
  • New membership enquiries.
  • Sponsorship enquiries.

Bronte Vause


Bronte commenced with SportWest in September 2022, as Marketing and Events Manager.

Bronte has a Bachelor of Commerce, Majoring in Event Management with Minors in Marketing and Graphic Design. She has been working in the Sports Industry in the Marketing and Events field for the past 5 years. She has a love for all things sport, and a passion for being creative.

  • Marketing and Communications
  • Media Enquiries
  • Sportsview
  • SportWest Website
  • Events

Phoebe Brown


Phoebe is a recent addition to the SportWest team, starting in March 2023. She has spent the last 10 years combining her passion for Events Management, Administration & Public Relations in the Tourism and Mining Sectors. Phoebe completed a Bachelor of Communications: Major in Public Relations, Minor in Mass Communications & English. After 6-year stint in Melbourne working in events, she made the move back to the West Coast. Phoebe can be found swimming or kicking the footy in her free time and is always keen for a chat.

  • General SportWest Enquires and Administration

Jasmine Cappellucci


Jasmine has over 15 years’ experience in the sport and recreation industry in WA, most notably with the Perth Wildcats and West Coast Eagles leading high performing commercial and marketing teams. Jasmine holds a post-graduate degree in business management and is currently completing a Masters of Business Administration. Jasmine is also accredited from the Australian Institute of Company Directors and holds a Certificate of Governance for Not-For-Profits from the Governance Institute of Australia. Jasmine has strong sporting sector experience including executive and board committee roles at State Sporting Associations, and various roles at professional sporting teams and the Department of Local Government, Sport and Cultural Industries. She is skilled in commercial and community partnerships, contractual management, marketing strategy and execution; advertising and brand; corporate governance and project management. Her passion for the industry has seen her play, coach and officiate at state and competitive levels across a number of sports. Jasmine also volunteers on the Governance and Nominations Board Committee for Gymnastics Western Australia.

General True Sport Enquiries

Rhys King


Rhys has joined SportWest with an enthusiasm and drive to deliver positive mental health outcomes for the wider WA sports community and especially support SSA staff and sport administrators. Stepping into a Project Management role has been an exciting challenge to deliver an initiative that will support community sport participants, promote positive mental health and wellbeing behaviours and help destigmatise talking about mental health.

Rhys is a former Health and Physical Education teacher that fell into sport administration, working at RugbyWA as the Education Manager to follow his passion for coaching. Prior to joining SportWest, Rhys also worked as the Operations Manager for RugbyWA. While education and training will always be a passion, moving into management roles and now project management has been a rewarding experience.

Mental health and wellbeing is an incredibly important issue that will likely effect everyone at sometime, in one way or another. With funding, support and interest at all time highs in this area, it is important that community sport is helped to act in positive and meaningful ways. The True Sport – Mental Health and Wellbeing project will roll out mid-2023, as a powerful first step to support community sport organisations deal with mental health issues.   

On a personal level, Rhys is a rugby enthusiast who toys with the idea of playing again but realistically sticks to the gym these days. He typically prefers to participate rather than spectate and is keen to have a go at any sport that doesn’t involve long distances.

Mental Health and Wellbeing 

Helen McShane


Coming Soon

SportWest Partners